The #1 Instagram Video Ad Maker

Make effective Instagram ads for your business in minutes with

The #1 Instagram Video Ad Maker

Make effective Instagram ads for your business in minutes with

Try for Free!

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Make Custom Instagram Ads in 4 Steps

Make Custom Instagram Ads in 4 Steps

No experience needed. Create and share Instagram ads that convert

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Sign up for free and get inspired by our footage and template library
Choose a Template
Choose a Template
Choose an Instagram ad template that best suits your needs or create one from scratch
Easily edit the template to suit your brand and needs
Save & Share
Save & Share
Download your video ad or publish it directly to Instagram
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Powerful Features for Instagram Ads That Get Noticed

Powerful Features for Instagram Ads That Get Noticed

Use Any Stock Footage You Need

Power your ads with our media library featuring over 110 million high-quality videos and photos from Getty Images, yours to use as much as you’d like, any time you want.

Ready-to-Go Instagram Ad Templates 

With Promo’s Instagram Video Creator, you have the power to hit the ground running by choosing from hundreds of ready-made Instagram ad templates. All you have to do is select your favorite Instagram ad template, customize it to fit your brand, and share!

Eye-Catching Animated Texts

Pair your footage with the perfect attention-grabbing animated text. Choose from over 50 different animated text styles in our ad maker and style the text with your choice of color and font for a professional and aesthetic look.

One-Click Branding 

Whether you’re using a ready-made Instagram ad template or creating a video from scratch, our brand manager enables you to easily add your logo to every project to add your digital signature and increase brand recognition.

Get Started With One of These Great Instagram Ad Templates

Get Started With One of These Great Instagram Ad Templates

Need a little inspiration? Short on time? We got you covered. Promo’s ready-made Instagram ad templates help save time and money. Each template comes complete with footage, copy, text styles, and music that you can use as-is or tailor to your needs.

Browse by business type, industry, occasion, or even holiday and find the template to suit your needs. Then, add your brand assets, customize your message, and easily share to Instagram.

Instagram Sale Ads

Instagram Sale Ads

Instagram is the perfect place to promote a sale, special offer, or discount code to followers. With Instagram sales videos, businesses can drive awareness and increase exposure through visuals. Pick any of our specially designed, customizable sale templates to get started.

Sunday Sale
Sale Sale Sale
Midsummer Sale

Instagram Product Ads

Instagram Product Ads

Use Instagram ads to create buzz around product launches, collections, and special sales. Use Promo’s ready-made product ad templates to showcase your business’s merchandise and reach larger audiences.

Product Sale
House of Plants

Customer Testimonial Ads

Customer Testimonial Ads

Testimonial videos create brand credibility and trust as consumers search for customer testimonials before purchasing a product or a service. They’re a powerful way to boost your Instagram ad campaigns. Select any of our ready-made testimonial templates, plug in your happy customers’ words, and get sharing!

Social Proof
Happy Customers
Real Estate Testimonial

Holiday Promotion Templates

Holiday Promotion Templates

No matter the occasion, give your customers what they are expecting with holiday Instagram ads. Easily share holiday promotions, sales, and specials with Instagram followers by using Promo’s ready-made holiday templates.

Valentine's Day
4th of July

A Suite of Instagram Video Editing Tools

A Suite of Instagram Video Editing Tools

Promo’s Instagram video maker can help amateur creators, and expert brand marketers create captivating Instagram ad videos in minutes. With a suite of tools and customizable Instagram ads templates, you don’t need any previous video creation knowledge or pricey equipment.

Today, fast ad creation is crucial to having an online presence in our digital world.  With, you have access to a full professional editing suite at your fingertips to edit your Instagram Ads online with a professional and personal touch and advanced design features.

Know More, Make Better Ads

Know More, Make Better Ads

Check out our related blog articles for additional video tips for Instagram Ads

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Top tips for creating winning ads

Top tips for creating winning ads’s ad maker for Instagram is the fastest way to reach your audience on the world’s most visual social media network. In just a few minutes, you can create a video ad that will draw attention to your business, product, or event.

Whether you’re starting from scratch or using one of our ready-to-go Instagram ad templates, our user-friendly tools require zero experience for amazing results. Here are some tips for making the most of your ads:

1. Find eye-catching footage

Use your own footage or choose from ours. No matter the occasion, industry, or Instagram ad you may need, Promo’s video creator for Instagram is sure to have the perfect footage to add, edit, and showcase your brand to highlight your message. Select from over 110M+ videos and images from our Getty Images library that you can edit in a few simple clicks. 

2. Use animated text

Powerfully edit your captions and text in your videos with Promo’s assorted array of font choices, text styles, and animations to provide that professional touch. Promo’s Instagram ad maker offers a vast assortment of options in color palettes, overlays, and fonts to help you find the perfect textual, visual element that blends your video messaging in every frame. 

3. Get your aspect ratio right

No matter your Instagram video ad design, you’ll want to focus on its dimensions. For “Explore” and feed video ads, the recommended ratio is 4:5. For Instagram Story ads, 9:16 is the appropriate formatting ratio.  

4. Make sure your brand is front and center

Professionally and efficiently scale your brand by using Promo’s video creator for Instagram. Use professional tools to consistently brand your visual language no matter your Instagram video ad length. Add your logos and watermarks to showcase your brand in every video and create brand recognition. 

5. Don’t hope for action; call for it!

Along with encouraging customers to order, purchase, or download, CTAs drive audiences to interact with your content by taking actions such as tagging, sharing, and commenting. Provide value that drives interest or inspiration into a call to action that converts.

Frequently Asked Questions

Frequently Asked Questions

Learn more about’s Instagram Video Ad Maker

What is an Instagram video ad?

An Instagram video ad is a promotional video posted to the popular social media network Instagram. Instagram is all about visuals, and using videos lets you convey more complex ideas than a single picture can. You can introduce your product, your company, or a new feature to Instagram users who may not already know and love you.

How do I create an Instagram ad?’s Instagram Video Ad Maker can help you create any type of Instagram ad in minutes. Any ad you want your audience to see can be made with Choose footage from our collection or upload your own. Then customize it with your messaging. Add music, your logo, and download or publish directly to Instagram.

What kind of ads can I create with
  • Sponsored ads
  • Newsfeed ads
  • Story ads
  • Carousel ads
  • Square ads
  • Vertical ads
  • Horizontal ads
Can I post ads in Instagram stories?

Instagram Story ads are another great option. These 15-second videos appear in between Instagram stories and, like stories, are temporary and relatively short. They’re an ideal way to showcase limited-time offers or to post teasers for larger content marketing efforts. You can use the story ad maker to create video ads that are designed specifically for this format.

How do you advertise using videos on Instagram?

Create beautiful and professional videos to advertise on Instagram with’s Instagram video ad maker. Craft and customize your video ad with the easy-to-use Promo Editor. Add your own footage or select from our professional collection. When your video is complete, upload it to Instagram and advertise it to your entire audience.

How much does an Instagram video ad cost?

You can begin using’s Instagram ad maker completely free. You’ll be able to choose a video template, edit it, and invite team members to check it out without even entering credit card information. Once you’ve explored and created a video you’re ready to download, it’s time to check out the Pricing Page. That’s where you can find out more about’s flexible subscription options. Find the one that meets your company’s needs and sign up to download your video or publish it directly to Instagram.

What video formats can I use on an Instagram video ad?

Instagram uses a number of different video formats. In some cases, square videos will be the best option but others, like Stories, require vertical videos. This is one of the many advantages of’s Instagram video ad maker – you can automatically edit your video to the right size and format for whichever type of video ad you prefer.

Why do you need a video on Instagram?

With over a billion users, being active on Instagram is a great way to get yourself seen by potential customers. More than any other social media platform, Instagram highlights visual content. That makes it a great place for brands t who want to tell captivating visual stories and stand out amongst thousands of posts.

There are limits to what a photo can do. Videos have the same visual advantage but let you incorporate sound, motion, and energy to express more complex information or evoke a stronger emotional response and audience engagement.

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